You’re thinking: What a shock, Chicago’s getting another music festival. And yes, while the novelty of the local music fest may have worn off by now, there’s something to be said about pushing yourself to make time for one more, for the sake of rounding out the summer.
This Friday, Saturday and Sunday, the first-ever North Coast Music Festival is taking over Pitchfork’s usual stomping grounds in Union Park with a surprisingly diverse mix of artists. Which makes sense, since the lineup was put together by the North Coast Music Group (React, Silver Wrapper, Metronome Chicago, etc), a collaboration of independent promoters in the area who stretch across genres.
For a relatively cheap $65, you’ll get pretty impressive headliners (The Chemical Brothers, Moby, Lupe Fiasco and Umphrey’s McGee) and solid sets from Michigan’s best soul singer/rapper Mayer Hawthorne (Sunday), Pretty Lights’ downtempo funk (Friday) and Grace Potter & The Nocturnals (Saturday).
If there’s one thing that will set this festival apart from the rest, it’s going to be dance moves. By showcasing genres that major local festivals often overlook, you’ll see less hipster nodding and more committed dancers who will honor the DJ sets respectfully.
The after-shows represent all electronic and DJ sets. See local new wave/pop band California Wives for their record release party at Schubas Friday night, then Boys Noize on Saturday at Bottom Lounge. (Dee Fabbricatore)
Sept 3-5 at Union Park, $65 for three-day pass ($40 per day), northcoastfestival.com